From a University of Surrey press release:

Far from being harmless or ironic fun, lads’ mags could be legitimising hostile sexist attitudes, according to new research.

Psychologists from Middlesex University and the University of Surrey found that when presented with descriptions of women taken from lads’ mags, and comments about women made by convicted rapists, most people who took part in the study could not distinguish the source of the quotes.

The research due to be published in the British Journal of Psychology also revealed that most men who took part in the study identified themselves more with the language expressed by the convicted rapists.

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Dr Peter Hegarty, of the University of Surrey’s Psychology Department, added: “There is a fundamental concern that the content of such magazines normalises the treatment of women as sexual objects. We are not killjoys or prudes who think that there should be no sexual information and media for young people.  But are teenage boys and young men best prepared for fulfilling love and sex when they normalise views about women that are disturbingly close to those mirrored in the language of sexual offenders?”