Jesus Christ is the greatest news the world has ever heard, and the internet and social media give contemporary Christians effective means to share it. Unfortunately, a lot of Christians are blowing their chance, as even a quick glance at Christians online shows. How can we better use these communication tools for greater gospel influence?

I’m George P. Wood, executive editor of Influencemagazine and your host. In Episode 172 of the Influence Podcast, I’m talking to Matt Brown about the biblical formula for influence, whether you’re online or off.

Matt is an Assemblies of God minister, founder of the online evangelistic ministry Think Eternity, and author of Truth Plus Love: The Jesus Way to Influence, forthcoming from Zondervan. He lives with his wife Michelle and their two boys near Minnesota’s Twin Cities.

P.S. This podcast is cross-posted from InfluenceMagazine.com with permission.