Best Practices of Conversion-Growth Churches | Influence Podcast


“Many churches in America are stalled in their conversion growth, but it doesn’t have to be that way,” writes Rick Richardson in his new book, You Found Me. In this episode of the Influence Podcast, I’m talking to Richardson about the best practices of congregations that are “effectively reaching people and having an impact in their communities.”

I’m George P. Wood, executive editor of Influence magazine and your host.

Rick Richardson is director of the Billy Graham Center Institute and its Church Evangelism Initiative. The institute is the research arm of the Billy Graham Center at Wheaton College, where Richardson also serves in the graduate school as professor of evangelism and leadership. He is author of You Found Me: New Research on How Unchurched Nones, Millennials, and Irreligious Are Surprisingly Open to Christian Faith, published by IVP Books.

P.S. Check out my review of You Found Me here.

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You Found Me | Book Review


When it comes to American churches, I have bad news, and I have good news.

Bad news first: Most churches in America are plateaued or declining, and fewer Americans self-identify as Christians. If you’re a pastor or church leader, you probably don’t need me to tell you these things, since the majority of you see it with your own eyes in your own churches and communities.

Now that you’re depressed, let me tell you the good news. The things happening inside your church and outside your church don’t have to remain that way. Plateau and decline are reversible, and people are winnable. The question pastors and other church leaders need to ask themselves is how these things can happen in their churches.

Rick Richardson’s You Found Me is a good place to start. Richardson is director of the Billy Graham Center Institute, the research arm of the Billy Graham Center at Wheaton College (Illinois), where he also serves as a professor of evangelism and leadership in the graduate school. His book draws on surveys of 2,000 unchurched people and 4,500 Christian congregations (including 1,500 churches with fewer than 250 in attendance) that BGCI conducted, as well as several smaller research projects.

Richardson divides You Found Me into three parts. In Part 1, “Recovering a Missional Imagination for the Unchurched in America,” he debunks common myths about unchurched America and shows “how unchurched nones, millennials, and irreligious are surprisingly open to Christian faith,” in the words of the book’s subtitle. To reach these people, a church needs to become a “conversion community,” that is, “a congregation that is seeing changed lives and growing primarily through reaching new people rather than by adding already churched people from some other congregation.”

In the BGCI surveys of American congregations, 10 percent are conversion communities. Richardson takes a close look at what sets those churches apart from others and articulates what he calls the Conversion Community Equation:

Missional Leaders + Missional Congregation = Conversion Community.

Part 2, “Developing Missional Leaders,” identifies what the pastor and other church leaders must do to help their churches become conversion communities. Essentially, it involves modeling evangelism in a way that others can imitate. This modeling is multiplicative, however. A pastor models evangelism to others, who in turn model it to still others, and so on.

Part 3, “Cultivating a Missional Congregation,” outlines a four-step process that characterizes conversion community churches. Such a church, Richardson writes, “clearly understood that it belonged to a specific community, which it blessed through service and outreach with the ultimate aim of bringing those in their community into the congregation as beloved children of God.” In other words: (1) belong, (2) bless, (3) bring, and (4) beloved. Interestingly, the “top predictive factor [research showed] was hospitality to the unchurched.” Richardson comments, “If there is a silver bullet, this is it.”

You Found Me is a hopeful, helpful book. It is hopeful because it paints a beautiful portrait of what churches in America could be. It is helpful because it shows the specific brushstrokes that make such a portrait possible. I encourage senior pastors, board members and leading volunteers to read this book. It includes questions at the end of each chapter to facilitate discussion. Additional downloadable resources are available at the publisher’s website here.

Book Reviewed
Rick Richardson, You Found Me: New Research on How Unchurched Nones, Millennials, and Irreligious Are Surprisingly Open to Christian Faith (Downers Grove, IL: IVP Books, 2019).

P.S. If you liked my review, please click “Helpful” on my Amazon review page.

P.P.S. This review first appeared at InfluenceMagazine.com and is cross-posted here with permission.

How the Church Can Serve the City | Influence Podcast


On the Day of Pentecost, the first Christians preached the gospel of Jesus Christ in the power of the Holy Spirit. Soon after, they also organized ministries to help the poor. This combination of evangelism and compassion is a biblical hallmark of Spirit-filled ministry. It’s also a template for action today.

In this episode of the Influence Podcast, George P. Wood, executive editor of Influencemagazine, interviews Dave Donaldson and Wendell Vinson about how the local church can serve the city through compassionate ministry.

Dave Donaldson and Wendell Vinson are editors of CityServe: Your Guide to Church-Based Compassion, just published by Salubris Resources. Donaldson is co-founder and chairman for CityServe International, whose visionis “to see the local church fulfill its calling to be a stronger catalyst for healthier communities and the restoration of broken lives.” Vinson is also co-founder of CityServe and pastor of Canyon Hills Church in Bakersfield, California.

Evangelizing the Unsaved Christian | Influence Podcast


“The Bible Belt is the most difficult place in America to pastor a local church.” That’s what Dean Inserra’s friend Matt told him as they left seminary to plant churches, Dean in Florida and Matt in California. “In California, there is rarely confusion. Either you’re a Christian or you’re not. In the Bible Belt, many people think they’re Christians but have no concept of … the overall message of the gospel.”

In Episode 174 of the Influence Podcast, Influencemagazine’s executive editor, George P. Wood, talks with Dean Inserra about eight types of cultural Christians and how to share the gospel with them. Inserra is author of The Unsaved Christian: Reaching Cultural Christianity with the Gospel, just out from Moody Publishers. A Southern Baptist church planter, he is founding pastor of City Church in Tallahassee, Florida, where he lives with his wife and his three children.

P.S. This podcast is cross-posted from InfluenceMagazine.com with permission.

P.P.S. You can read my book review of The Unsaved Christian here. If you like it, please click “Helpful” on my Amazon review page.

Islam and Christian Mission | Influence Podcast


What should Christians believe about Islam? And how should Christians treat their Muslim neighbors? Contemporary events both abroad and in the U.S. require thoughtful Christians to answer these questions.

In Episode 173 of the Influence Podcast, George P. Wood, Influencemagazine’s executive editor, interviews Mark Brink, Mark Hausfeld, and Mark Refroe about Islam and Christian mission. All three are veteran Assemblies of God missionaries to Muslim-majority nations.

Mark Brink is international director of Global Initiative, a ministry of Assemblies of God World Missionswhose mission statement is “To equip the global church to reach Muslims because every Muslim must know the truth about Jesus.” Mark Hausfeld is professor of Urban and Islamic Studiesat the Assemblies of God Theological Seminary. And Mark Renfroe is director of Reaching Africa’s Muslims, an AGWM initiative to plant the Church among Africa’s 806 Muslim unreached people groups.

Additional Resources

P.S. This podcast is cross-posted from InfluenceMagazine.com with permission.

Truth + Love = Influence | Influence Podcast


Jesus Christ is the greatest news the world has ever heard, and the internet and social media give contemporary Christians effective means to share it. Unfortunately, a lot of Christians are blowing their chance, as even a quick glance at Christians online shows. How can we better use these communication tools for greater gospel influence?

I’m George P. Wood, executive editor of Influencemagazine and your host. In Episode 172 of the Influence Podcast, I’m talking to Matt Brown about the biblical formula for influence, whether you’re online or off.

Matt is an Assemblies of God minister, founder of the online evangelistic ministry Think Eternity, and author of Truth Plus Love: The Jesus Way to Influence, forthcoming from Zondervan. He lives with his wife Michelle and their two boys near Minnesota’s Twin Cities.

P.S. This podcast is cross-posted from InfluenceMagazine.com with permission.

The Challenge of Sharing Faith in America Today | Influence Podcast


“Almost Half of Practicing Christian Millennials Say Evangelism Is Wrong,” reads the headline of a storyabout a new report from Barna Group. Titled Reviving Evangelism, that report details the erosion of support for evangelism among next-generation Christians. In Episode 169 of the Influence Podcast, I’ll be talking about this report with David Kinnaman.

David is president of Barna Group, a leading research and communications company that works with churches, nonprofits, and businesses ranging from film studios to financial services. He is also the author of several bestselling books, including Good Faith,You Lost Me, and unChristian. He and his wife live in California with their three children.

P.S. This podcast is cross-posted form InfluenceMagazine.com with permission.

Translating the Great Commission


Produced by Barna Group in partnership with Seed Company, Translating the Great Commission examines aspects of Christian missions, including knowledge of the Great Commission, the definition of missions, the relationship of evangelism and social justice, and the role and value of Bible translation. As usual with Barna reports, Translating includes a mix of quantitative and qualitative research, together with expert Q&As and infographics. It offers a valuable snapshot of current opinion about these aspects of Christian missions.

Book Reviewed
Barna Group, Translating the Great Commission: What Spreading the Gospel Means to U.S. Christians in the 21st Century (Ventura, CA: Barna Group, 2018).

Do Miracles Really Happen? | Influence Podcast


Easter is a few days away. Around the world, Christians will celebrate the resurrection of Jesus Christ. This event, so pivotal to Christian faith, is a reminder that Christianity is an inherently supernatural religion. Unfortunately, in the modern era, many disbelieve in miracles, their skepticism fueled by appeals to science. So, the question naturally arises, do miracles really happen?

To answer that question, I interviewed Lee Strobel about his new book, The Case for Miracles. Strobel began his career as the award-winning legal editor for The Chicago Tribune. After his conversion from atheism to Christianity, however, he turned his attention to apologetics and evangelism and has written bestsellers like The Case for Christ, The Case for Faith, The Case for a Creator, and The Case for Grace. He currently serves as professor of Christian Thought at Houston Baptist University as well as teaching pastor at Woodlands Church.

If you’d like a video of Lee Strobel making the case for Jesus’ resurrection, which you can download and use in your church, go here.

P.S. This is reposted (with minor edits) from InfluenceMagazine.com with permission.

P.P.S. Here are my two previous podcasts with Lee: (1) “Why Evangelism Needs Apologetics” and  (2) “Raising Your Church’s Evangelistic Temperature.”

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