The Social Media Upheaval | Book Review


Everyone, it seems, uses Facebook and Twitter…and hates them. The Left hates them because the Russians used them to steal the 2016 presidential election from Hilary Clinton and give it to Donald Trump. (That’s the allegation anyway, highly improbable in my opinion.) The Right hates them because they censor and deplatform conservative speech. (A more probable allegation, in my opinion.) And because everyone hates them, everyone wants to reform them.

The Social Media Upheaval by Glenn Harlan Reynolds explains why social media have become so powerful and so hated in the last decade, as well as how to ameliorate their worst features. Reynolds is the Beauchamp Brogan Distinguished Professor of Law at the University of Tennessee. He blogs at InstaPundit.com—he’s known as the “Blogfather” whose links to other sites cause “Instalanches” of sudden, high-volume web traffic. He writes for such publications as The AtlanticForbesPopular MechanicsThe Wall Street Journal, and USA Today. He lives in Knoxville, Tennessee.

The basic problem with social media, in Reynolds’ telling, is their design. “It’s almost as if the social media world was designed to spread viruses of the mind,” he writes, then cites Jaron Lanier’s work on “engagement.” As Lanier writes, “Engagement is not meant to serve any particular purpose other than its own enhancement, and yet the result is an unnatural global amplification of the ‘easy’ emotions, which happen to be the negative ones.” Combine the negative emotions with social media’s bandwagon effect and the tendency of users not to read past headlines, and you find that, in Reynolds’ words, “Social media makes people less informed but more partisan.”

That’s bad enough, but then you have to factor in the monopolistic nature of current social media. In the early days of the internet, blogs and chat boards existed at individual domains that you had to separately visit. Now, you never have to leave Facebook. There’s a clear upside to this, of course—ease of use. The downside is when Facebook begins to regulate who or what can make use of its platform. The same goes for Twitter and like-minded social media.

Because of this corporate censorship, deplatforming, and demonetization, some—such as Sen. Josh Hawley—have urged legislation to regulate content in a variety of ways. Reynolds has doubts about that from a First Amendment perspective, which I share. Instead, he urges legislation based on antitrust principles. He writes: “Policing platforms, and collusion among them…is likely to do more good than censorship. Antitrust scrutiny of monopolies and collusion will do more for the integrity of social media, and the protection of society from hysteria and misinformation, than regulation of content. And such antitrust regulation doesn’t raise the same First Amendment and free speech problems.”

At 64 pages, The Social Media Upheaval is a quick read and valuable for precisely that reason. If you’re worried about the negative effectives social media is having on American public discourse (and mental health), read it.


Book Reviewed
Glenn Harlan Reynolds, The Social Media Upheaval(New York: Encounter Books, 2019).

P.S. If you liked my review, please click “Helpful” on my Amazon review page.

Advertisements

Truth Plus Love | Book Review


In the Church’s first few centuries of existence, Christians spread the gospel by means of Roman roads. Today, the internet and social media are Roman-road equivalents, giving Christians the ability to share the gospel farther and faster than at any time in history. Unfortunately, a lot of Christians — especially, though not exclusively, in America — are blowing it.

Take a look at your Christian friends’ social media posts, if you doubt me. Many use Facebook, Twitter, Instagram and the like innocuously enough as platforms for sharing grandkid pics or corny jokes. To the extent that they use them to make arguments for religion, culture and politics, however, far too often their social media feeds are angry, dismissive, stereotypical and filled with “fake news.”

Looking at numerous online controversies, my wife likes to say, “Nobody ever wins an argument on Facebook.” She usually says that to tell me to knock it off. My own social media feeds, it turns out, often fail miserably at being a wholesome Christian influence on others.

InTruth Plus Love, Matt Brown identifies the biblical formula for influencing others: “speaking the truth in love” (Ephesians 4:15). He uses quasi-mathematical formulae to quickly communicate the gist of his book:

  • Truth – Love = Noise
  • Love – Truth = Error
  • Truth + Love = Influence

No matter what your religious convictions are, you should be able to see the aptness of these formulations. Speaking the truth in love is a Christian imperative, but it’s also a universal need and a contributor to the common good.

We all know what truth is, but we sometimes get confused by love. Love isn’t just ooey-gooey sentimentalism. It’s the multidimensional fruit of the Spirit (Galatians 5:22–23), so it incorporates joy, peace, patience, kindness, goodness, faithfulness, gentleness and self-control too.

Speaking of self-control, Brown offers a useful acronym about how to T-H-I-N-K before we speak: Is this true, honorable, important, necessary, kind? My guess is that Christian social media influence would increase just by answering that question before posting anything.

Truth Plus Loveis an easy-to-read book, written for a popular audience. Brown has an easy way with words, tells memorable stories, and formulates his advice in a memorable, simple way. If you’re a Christian looking to influence others toward Christ, whether online or off, this little book is a helpful guide.

Book Reviewed
Matt Brown, Truth Plus Love: The Jesus Way to Influence(Grand Rapids, MI: Zondervan, 2019).

P.S. If you found my review helpful, please vote “Yes” on my Amazon review page.

P.S. This review is cross-posted from InfluenceMagazine.com with permission.

P.P.S. Check out my Influence Podcast with Matt Brown here.

Truth + Love = Influence | Influence Podcast


Jesus Christ is the greatest news the world has ever heard, and the internet and social media give contemporary Christians effective means to share it. Unfortunately, a lot of Christians are blowing their chance, as even a quick glance at Christians online shows. How can we better use these communication tools for greater gospel influence?

I’m George P. Wood, executive editor of Influencemagazine and your host. In Episode 172 of the Influence Podcast, I’m talking to Matt Brown about the biblical formula for influence, whether you’re online or off.

Matt is an Assemblies of God minister, founder of the online evangelistic ministry Think Eternity, and author of Truth Plus Love: The Jesus Way to Influence, forthcoming from Zondervan. He lives with his wife Michelle and their two boys near Minnesota’s Twin Cities.

P.S. This podcast is cross-posted from InfluenceMagazine.com with permission.

Eight Purposeful Habits for a Spiritually Focused Life | Influence Podcast


Every New Year, millions of Americans take time to write resolutions about who they would like to become or what they would like to do in the next 365 days. Researchers at the University of Scranton suggest that only 8 percent of people keep their resolutions. According to U.S. News & World Report, 80 percent of those resolutions fail by the second week of February.

What if we’re chasing the wrong thing? What if we need new habits, not New Year’s resolutions?

That’s the question I asked myself as I read Justin Whitmel Earley’s new book, The Common Rule: Habits of Purpose for an Age of Distraction, which InterVarsity Press will publish on February 5th. According to him, “We are all living according to a specific regimen of habits, and those habits shape most of our life.” He goes on to propose eight purposeful habits Christians should develop to lead spiritually focused lives.

I’m George P. Wood, executive editor of Influencemagazine and your host. In Episode 163 of the Influence Podcast, I talk to Justin about his new book, those eight habits, and what to do when we fail.

Justin Whitmel Earley is the creator of The Common Rule, a program of habits designed to form us in the love of God and neighbor. If his name sounds familiar, that’s because he wrote “Habits of the Tech-Wise Heart,” the cover story of the November-December 2018 issue of Influence. He is also a mergers and acquisitions lawyer in Richmond, Virginia, who previously spent several years in China as a missionary. He and his wife, Lauren, have four sons and live in Richmond, Virginia.

5 Lessons I Learned by Fasting Social Media | Influence Magazine


My wife Tiffany could tell something was wrong with me. We had just spent a day with the kids at the local amusement park, Silver Dollar City. (Tiffany calls it “Steal Your Dollar City.”) The weather was perfect, the ride lines were short, the food was delicious, and the kids had a great time. And yet, my face gave away my inner turmoil.

“What’s wrong, honey?” Tiffany asked.

“My emotions are off,” I replied. “I’m not responding emotionally as I should.”

The immediate cause of my unease was an exchange on Facebook. A friend posted about a national tragedy that had just occurred. Rather than grieving about that tragedy, I commented about how people were using that tragedy to score political points. A third person jumped all over me for my comment, going so far as to question my Christianity. It got ugly.

All this took place while my family enjoyed their day out. In the midst of an amusement park, I was angry and unamused. My kids were riding rides. I was on my iPhone arguing with a stranger.

My wife asked, “What are you going to do?”

“I’m going to fast social media for a while,” I finally responded.

Right then and there, I resolved to fast social media through the month of November. When I got home, I announced on Facebook, Twitter, and Instagram that I was taking a break from social media — except for work-related matters— and then deleted those apps from my iPhone and iPad. I kept my resolution, except on a handful of occasions, for which my wife gently reproached me.

Now, I’m not going to lie to you and tell you that my fast instantly solved the problem of my emotional out-of-whackness. It didn’t. I’ve still got work to do. But my fast did teach me a few lessons about myself and social media that I think are worth sharing, five in particular. Here they are:

First, I spend too much time on my iPhone. According to my most recent Screen Time report, I spend, on average, four hours, 7 minutes per day on my iPhone. And that’s after my social media fast. Evidently, I was spending even more timeon my iPhone before the fast.

In my defense, I do a lot of work on my iPhone. Plus, I usually stream TV shows on it when I’m at home. (At my house, Tiffany controls the remote.) Still, more than one day out of every week seems like an excessive amount of time to stare at a small pixelated screen. And yet, studies I’ve seen peg the average time Americans spend on smartphones at between three and five hours daily. So I’m average in my excessiveness. That’s not good.

Second, time is an exclusive commodity. Each day, God gives us 24 hours. Time doesn’t come with a pause button, let alone one for rewind or fast-forward. We use it; then we lose it.

The question I have to ask myself is whether spending more than four hours a day on an iPhone is the best use of my time. Just asking the question answers it. No, of course not!

Even granting that I need a smartphone to do smart work — which is true in a modern economy, to a certain degree — I’ve been reminded again and again that there are other things to do than stare at my iPhone. At the very least, arguing on Facebook with a stranger while my kids are riding roller coasters at an amusement park is a waste of time — mine, his, theirs.

Third, I have learned that I am easily distracted. In his Pensées— “Thoughts” — the Christian philosopher Blaise Pascal wrote, “All of humanity’s problems stem from man’s inability to sit quietly in a room alone.”

In other words, we long for the distraction of constant activity. If you don’t believe me, try sitting quietly in a room for an hour all by yourself. No TV. No radio. No book or newspaper or crossword puzzle. And definitely no smartphone or tablet.

It’s difficult. In my case, it’s difficult in large part because I have three kids, ages 5, 6 and 10, clamoring for my attention, as well as a wife who likes to unwind by watching reality TV. There’s not a quiet room at Chez Wood.

And yet, it’s also difficult because I don’t like being left alone with my thoughts. So, I unlock my iPhone and browse the web for news. I like and comment on friends’ posts on Facebook. I unleash a string of bon mots on Twitter. I look at pictures on Instagram. I stream a movie on Netflix.

Psalm 46:10 says, “Be still, and know that I am God.” Think about that for a moment. It implies that unless we can be still, we cannot know God. No wonder Pascal thought all of humanity’s problems stemmed from our inability to be still!

Fourth, I fear missing out. When I am still, I know God. I know that He loves me because of what Christ has done, not because of what I have done. This roots my identity in His grace, mercy, and forgiveness rather than in any accomplishment on my part. And this identity gives me a deep satisfaction with life, whatever my lot in it might be. “I have learned to be content whatever the circumstances,” Paul writes (Philippians 4:11).

Compare that statement with what social scientists call FOMO — the fear of missing out. One of the reasons I spend so much time on social media is because I fear missing out on the news, on the latest gossip, on the newest and best in online entertainment.

And yet, there is an irony at work on social media. Think of it this way: I present my best life online. I take (and retake) pictures to get just the best one. I write (and rewrite) posts to be the funniest or most insightful. What you see of me is the me I want you to see.

And that means what I see of you is the you that you want me to see. I’m not seeing reality online. I’m seeing filtered reality.

The problem is that when we view others’ filtered lives online, we get jealous. We think others are leading better lives than our own, and we want the lives they appearto be leading more the lives we ourselves are actuallyleading. Ironically, then, we end up fearing that we have missed a reality that is in fact fake.

No wonder studies indicate that people who spend too much time on social reality are depressed! After spending nearly a month off social media — with clearly defined exceptions — I found that my mood had improved considerably. As I said above, I’m still working on out-of-whack emotions, but I’m in a much better place than I was at the end of October.

That brings me to a fifth and final lesson: I need discernment and discipline. At one point, I considered trading in my smartphone for a dumbphone and deleting all my social media accounts.

I didn’t do that for two reasons. For one thing, my iPhone has become a helpful tool at work. For another thing, the real problem isn’t the tool; it’s how I use the tool. The abuse or misuse of a thing doesn’t destroy its proper use, after all.

So, after my social media fast, I’m trying to be more discerning about how I use my iPhone, starting with simply using it less. Less time on it is more time for my wife and kids, friends, coworkers, neighbors … and for God.

I’m also trying to be more disciplined. Instead of reaching for my iPhone to distract me from my boredom, I’m trying to sit quietly in that room, attentive to God and to how He might be leading me. That’s always more important than whatever is happening online.

P.S. This article is cross-posted from InfluenceMagazine.com with permission.

Christians in the Age of Outrage | Influence Podcast


America is angry. Turn on TV news, tune into talk radio, check your timeline on social media, and chances are good you’ll see someone angry—outraged!—about something. Some commentators even worry that our nation is on the verge of a civil war.

It would be nice to say that Christians in America are tamping down the fires of outrage, but unfortunately, that’s not always true. Instead, some Christians are fanning the flames. They’re kicking outrage up to 11.

One Christian leader who’s trying to turn the outrage down is Ed Stetzer. He thinks outrage is unbiblical and anti-Great Commission. In his new book, Christians in the Age of Outrage, he explains why Americans are mad, why that’s bad, and what Christians should do about it.

Ed is Billy Graham Distinguished Professor of Church, Mission, and Evangelism at Wheaton College; dean of its School of Mission, Ministry, and Leadership’ and executive director of the Billy Graham Center. He’s also my guest for Episode 159 of the Influence Podcast. I’m George P. Wood, executive editor of Influence magazine, and your host.

P.S. You can read my review of Ed Stetzer’s book here. If you like my review, please click “Helpful.”

Christians in the Age of Outrage | Book Review


Google the word “outrage,” and this definition appears: “an extremely strong reaction of anger, shock, or indignation.” Not just anger, shock or indignation, mind you, but an “extremely strong reaction” of those things. Outrage is anger kicked up to 11.

Contemporary Americans live in the Age of Outrage. We are outraged by what those on the “other side” of just about any political, cultural or religious issue say and do, and we take to social media to “destroy” them. Not dialogue civilly, let alone rebut or refute, but destroy.

Outrage destroys.

In Christians in the Age of Outrage, Ed Stetzer shows “how to bring our best when the world is at its worst,” as the subtitle puts it. The book is a tract for our times, and its author is the right person to share it. Stetzer holds the Billy Graham Distinguished Chair of Church, Mission, and Evangelism at Wheaton College. Like Graham — known to many as “America’s Pastor” — Stetzer wants American evangelicals to be “unifying forces in American life,” bringing people together around the gospel. The purpose of his book is “to help Christians move from contributing to the age of outrage to effectively engaging it with the gospel.”

To accomplish that purpose, Stetzer looks at three broad topics. In Part 1, he examines “the two primary catalysts for our outrage”: “cultural forking” and “the technology discipleship gap.” Whereas American culture used to be nominally Christian, so that evangelicals found themselves in its mainstream, it is increasingly becoming post-Christian. Culture forked, in other words, and evangelicals now find themselves outside the mainstream. The new mainstream and the old mainstream eye each other distrustfully across the gap that divides them.

Social media exacerbates that distrust. Face-to-face encounters usually keep things civil, but online, you can abstract your opponents’ ideas from the totality of their lives and then reduce them to that abstraction. Social media use too often succeeds in reducing people to straw men and then providing the match to light those straw men on fire. This results in a vicious cycle of caricature, outrage, counter-caricature, counter-outrage, and so on and so forth.

In Part 2, Stetzer examines “four lies that reinforce and deepen our world’s anger.” They are:

  1. Christians are the worst!
  2. My outrage is righteous anger.
  3. _____ will save me from the outrage!
  4. Mission is optional.

Some of these are lies that post-Christian America tells about Christian America. The others are lies Christians tell themselves. These lies distort clear thinking and rationalize bad behavior.

Stetzer’s debunking of each of these lies is good, but I especially appreciated the distinction he drew between “righteous anger” and “outrage.” He writes:

Outrage exhibits few if any of the short- or long-term characteristics Scripture associates with righteous anger. Righteous anger is aimed at the glory of God,, but outrage is an angry reaction to personal injury or insult. Where righteous anger is purposeful and designed to advance specific objectives and ends, outrage exhibits little critical thought as to its underlying focus, motivations, expressions, or ends.

Outrage is motivated by a desire to punish or destroy rather than reconcile or refine. It is frequently accompanied by hubris and a confidence in its judgment, categorically rejecting any nuance. Outrage is fast and decisive rather than reflective, choosing to exhibit God’s retribution rather than reflect his persistent, steadfast love.

Yes, there are any number of sins and injustices in the world to be righteously angry about. Stetzer’s not denying this. But in the Bible, righteous anger is the prelude to repentance, reform and redemption. It is a means to a greater end. In our culture, outrage is its own reward.

The connection between righteous anger and redemption reminds us that God’s mission to redeem humanity is the purpose for which Christ came into the world. “For the Son of Man came to seek and save the lost” (Luke 19:10). When we let our anger get kicked up to 11, we forget that we are Christ’s ambassadors, carrying the message: “Be reconciled to God” (2 Corinthians 5:20). When we keep our mission in the forefront of our minds, however, a different strategy emerges.

Part 3 outlines “ways that Christians can counteract the outrage in their lives and this world by being intentional about developing a Christ-centered worldview, living as God’s ambassadors, loving others in a winsome way, and engaging thoughtfully with others, both online and face-to-face.” I like the way Stetzer summarizes the strategy this way: “Instead of Outrage, Engage.”

There’s so much wisdom in Stetzer’s recommendations that it’s hard to summarize them all. So, let me just highlight his “Principles of Digital Discipleship.” They are particularly helpful, especially given the outsized role that social media play in fomenting our culture of outrage. When online, Stetzer advises:

  1. Remember that everyone is watching.
  2. Choose investment over consumption.
  3. See people, not avatars.
  4. Make grace the default mode.
  5. Resist the urge to fight every battle.
  6. Value authority over freedom.

Regarding that last point, Stetzer writes: “Just because we cansay something doesn’t mean we should. There are ways of confronting abuses of power, and I am certainly not condoning a mindless obedience. But Christians need to understand that the best place for difficult conversations is usually not online.”

The vicious cycle of outrage and counter-outrage has got to stop, for the good of our culture and for the sake of the gospel. Christians need to demonstrate a better way. After all, if the Church is “the hermeneutic of the gospel,” as Lesslie Newbigin put it, then our unrighteous outrage may lead people away from God, giving Him a bad reputation in the process. You can be outraged or you can fulfill the Great Commission. You can’t do both.

In sum, I highly recommend both Christians in the Age of Outrage and its author. If you’d like to see how he deals online with controversial issues in a Christian manner, follow @EdStetzer on major social media. Or check out his blog at ChristianityToday.com.

Book Reviewed
Ed Stetzer, Christians in the Age of Outrage: How to Bring Our Best When the World Is At Its Worst (Carol Stream, IL: Tyndale Momentum, 2018).

P.S. If my review helped you form an opinion of this book, please click “Helpful” on my Amazon review page.

P.P.S. This review is cross-posted from InfluenceMagazine.com with permission.

Ten Arguments for Deleting Your Social Media Accounts Right Now | Book Review


Like many others, I find it difficult to imagine life without social media. I use Facebook and Twitter at work to share articles fromInfluencemagazine, the Christian leadership magazine which I edit. They account for a large percentage of the traffic on the magazine’s website. I ignore them at professional peril.

I use Facebook and Instagram at home to share information and pictures with my family and friends. They help me keep in touch with people who are important to me but don’t live close by. Although I get most of my news from websites, I also click on the links to news articles and op-eds that these people share in Facebook and Twitter.

These professional and personal uses of social media sound benign, so why does my wife complain that I’m on my phone too much? Why do I feel compelled to check it compulsively throughout the day? And why do I so often feel negative emotions like sadness, anger and jealousy after spending time on Facebook?

Technology always begins as a tool to help us exercise control over nature. After a while, however, it becomes our master, in effect exercising control over us. If you don’t believe me, try replacing your smartphone with a dumbphone, or try giving up social media for Lent. If you can do so, great! If not, then perhaps you have a problem.

Jaron Lanier stakes out a radical position on social media in his new book, Ten Arguments for Deleting Your Social Media Accounts Right Now. Here they are in his own words:

  1. You are losing your free will.
  2. Quitting social media is the most finely targeted way to resist the insanity of our times.
  3. Social media is making you into a [jerk].
  4. Social media is undermining truth.
  5. Social media is making what you say meaningless.
  6. Social media is destroying your capacity for empathy.
  7. Social media is making you unhappy.
  8. Social media doesn’t want you to have economic dignity.
  9. Social media is making politics impossible.
  10. Social media hates your soul.

Lanier is not an anti-technology Luddite by any stretch of the imagination. He is a computer scientist — a founding father of virtual reality, in fact — and is well regarded throughout Silicon Valley.

Nor is he writing from a religious perspective, despite his usage of terms like free willand soul. He’s not religious in any conventional sense, as far as I can tell. His political opinions are far to the left of mine and those of the readers of my magazine. And his occasional use of profanity — I had to come up with a less offensive term for Argument 3 above — can be distracting.

So, why would I recommend Christian leaders — pastors, educators, etc. — to read this book? I can think of at least three reasons.

First, Lanier is concerned with issues related to the common good. Lanier’s ten arguments are morally fraught. They deal with the character of the individual in relationship to others, especially on matters of public importance. No one wants to live in a society overrun with unempathetic jerks who twist the truth and tell lies, robbing workers of their economic dignity and politics of its effectiveness, all the while making everyone deeply unhappy. Right?

Second, Lanier’s sixth arguments is that social media destroys people’s capacity for empathy. It does this by cocooning users in a “filter bubble” where they are increasingly exposed only to others whose viewpoints expressly match their own. This exacerbates the tendency to lump people into “us” and “them,” where “we” are always on the side of righteousness and “they” are always on the side of wickedness. When we break out of that bubble and deal with real people and their actual arguments, we realize that reality is more complex that social media lets on. Because “they” also are concerned with the common good, “we” can make common causeon issues where we agree, even as we realize that we will continue to disagree (strongly, even) on other issues.

Third, as a tech “insider,” Lanier has unique insight into the business modelthat drives social media and leads to such negative results. He calls his explanation “the BUMMER machine,” where BUMMER is an acronym for “Behaviors of Users Modified, and Made into an Empire for Rent.”

Think of it this way: Facebook and other social media provide its services free to billions of users. How can it afford to do that? Because its users are not its customers, they are its products. Social media sucks up an enormous amount of data about you — birthdate, address, location, workplace, political interests, searches, friendship networks, etc. — repackages it and sells it to others. Some of these users, social media’s actual customers, have largely benign goals, i.e., marketing and selling affordable products you’re interested in. Others — Lanier cites the Cambridge Analytica particularly — have less benign goals.

To make money, social media have to figure out ways to keep you coming back for more, which it does through constant surveillance and subtle manipulation.  This is the point of argument 1 about the loss of free will. As Sean Parker, the first president of Facebook, once explained it: “We need to sort of give you a little dopamine hit every once in a while, because someone liked or commented on a photo or a post or whatever…. It’s a social validation feedback loop…exactly the kind of thing that a hacker like myself would come up with, because you’re exploiting a vulnerability in human psychology….”

Some things, once you see them, cannot be unseen. For me, Lanier’s book had that quality. It made me think about social media, my use of them, and what widespread usage of them are doing to us in a new and disturbing way. I haven’t been fully persuaded to delete my social media accounts, obviously, since you’re reading this on one social medium or another. But perhaps drawing attention to Lanier’s arguments will help in some small way to resist social media’s BUMMER tendencies and contribute to a happier, healthier, and more humane common culture.

Book Reviewed
Jaron Lanier, Ten Arguments for Deleting Your Social Media Accounts Right Now(New York: Henry Holt, 2018).

P.S. If you found my review helpful, please vote “Yes” on my Amazon.com review page.

Trending Up | Book Review


If it weren’t for Johannes Gutenberg, the Protestant Reformation might not have happened. Why? Because Gutenberg’s movable type press made it possible to print and distribute Martin Luther’s spiritual broadsides quickly and inexpensively. The medium facilitated the movement.

Today, we are witnessing a communications revolution even greater than Gutenberg’s. Information technology has made it possible to communicate the gospel instantly, globally and personally via social media. Christians need to harness these media for Great Commission purposes.

Trending Up shows how. Written by social media professionals from a variety of denominations, churches and nonprofit ministries, the book outlines social media strategies for churches and other ministries under five headings:

  1. Why Social Media?
  2. Content Strategy
  3. Story: Your Church’s Story and God’s Story
  4. Connecting with Your Church
  5. Reaching Your Community

If the ministry you lead is looking for a primer on social media, start with this book. Case studies of social media campaigns appear throughout, showing how content strategy plays out in real-life settings. Additionally, the book contains an appendix of books, websites, blogs, platforms and other resources for further investigation.

Near the end of the book, Mark Forrester writes: “Social media is equal parts art and science — and zero parts magic. Don’t let anyone tell you different. As with any form of communication, we must give painstaking attention to make sure our choice of words and images are appropriately reaching our community and resonating in our specific context.” In other words, Gutenberg facilitated Luther, but Luther had something to say that was worth facilitating in the first place.

The same must be true of us. Technological innovations have made it possible to amplify our message. Let’s make sure people hear the gospel loud and clear on our social media.

 

Book Reviewed
Mark Forrester, ed., Trending Up: Social Media Strategies for Today’s Church (Springfield, MO: Salubris Resources, 2017).

P.S. I wrote this review for InfluenceMagazine.com. It appears here by permission.

P.P.S. If you found this review helpful, please vote “Yes” on my Amazon.com review page.

Create a free website or blog at WordPress.com.

Up ↑

%d bloggers like this: