According to Jay Moon and Bud Simon, intercultural evangelism is “the process of putting Christ at the center of someone’s worldview in order to initiate them into Christian discipleship through culturally relevant starting points.”

In this episode of the Influence Podcast, I’m talking to Moon and Simon about why it’s important for Christians to practice such evangelism, as well as how to do it more effectively. I’m George P. Wood, executive editor of Influence magazine and your host.

Jay Moon is professor of church planting and evangelism at Asbury Theological Seminary and a veteran missionary to Ghana. Bud Simon is a mission consultant with TMS Global and a veteran missionary to Brazil. They are coauthors of Effective Intercultural Evangelism, published by InterVarsity Press.

P.S. This podcast is cross-posted from InfluenceMagazine.com by permission.