In today’s #InfluencePodcast, Mark Forrester and I talk about how the church can leverage social media for the sake of the gospel.

For me personally, the most thought-provoking part of the podcast was when Mark talked about how to know what to post on social media. Just ask two questions about your audience: (1) Will they care? And (2) will they share? (These questions evidently come from Facebook’s Mark Zuckerberg.)

Good stuff! Take a listen!